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Create. Feel. Connect
A designer who loves turning ideas into experiences that feel personal, intuitive, and alive.
Hello, I'm Xin Hui!
UI/UX | Spatial | Visual Merchandising
I’m a creative designer with a passion for crafting meaningful and user-centered experiences. With a background in Visual Merchandising, UI/UX as well as Experiential Product & Interior design, I enjoy blending functionality with aesthetics to create designs that connect people and ideas.
Education
2023 - 2026
NANYANG POLYTECHNIC
Diploma in Experiential Product & Interior Design
2021 - 2023
ITE COLLEGE CENTRAL
Higher Nitec in Visual Merchandising
2019 - 2021
ITE COLLEGE CENTRAL
Nitec in Interior Design & Exhibition
I learn to design user-centered experiences across interior spaces, products, and digital interfaces. The course has strengthened my skills in research, prototyping, UI/UX basics, and immersive design, which helped me create solutions that feel intuitive, thoughtful, and human-centric.
I expanded into retail experience and visual storytelling. I learned to design impactful retail experiences through display design, in-store concepts, visual hierarchy, and brand storytelling. I gained a strong foundation in how aesthetics, layout, and consumer behavior work together to create engaging and memorable in-store moments.
I learned the foundations of interior space planning, exhibition design, materials, and creating functional spatial experiences. This built my understanding of form, flow, and storytelling in physical environments.
Experience
2025 March - August
BUILDBOB | Design Intern
2022 October - December
IKEA ALEXDANRA | Visual Merchandiser
2020 - 2023
吃茶三千 (CHICHA San Chen) | Tea Barista
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Created brand identities, marketing visuals, and website designs.
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Researched trends to ensure creative and market-relevant outcomes.
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Enhanced technical skills using Adobe Creative Suite.
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Managed multiple design projects with attention to detail.
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Assisted in creating and maintaining in-store visual displays.
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Gained practical experience in space planning and product presentation.
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Learned IKEA’s design principles and visual merchandising strategies.
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Gained hands-on experience in a real-world environment.
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Developed communication, problem-solving, and teamwork skills.
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Learned to adapt to different people and situations in the workplace.
Soft Skills
Teamwork
Adaptability
Learning agility
Creative
Self-motivation
Software Skills
